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Entrevistas en medios de comunicación

Informe semanal TVE1

Entrevista para #Macom Pablo Ferreirós en informa semanal en TVE1 hablando de #Neuromarketing desde la perspectiva de las emociones y como medirlas.

Entrevista antena 3

Hablando de tecnologia propia del neuromarketing para medir la experiencia del consumidor a la hora de ir a probar un restaurante valorado con estrellas Michelin.
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Entrevista Tele5

Demostrando como usamos tecnologias propias del neuromarketing como la electroencefalografia para medir emociones claves en el momento de compra

Entrevista TV2

Entrevista en Unision Tv2 junto a David Juarez Varón presentando el laboratorio de Neuromarketing en la Universidad Politécnica de Valencia
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Entrevista Onda Cero

Hablando sobre comunicación y marketing desde el punto de vista empresarial y como enfrentar los nuevos retos estratégicos a través del neuromarketing

Entrevista plaza radio

Ana Mengual y Pablo Ferreiros hablando sobre neuromarketing aplicado al sector de la alta cocina para influir positivamente en la experiencia del consumidor
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Proyecto loreal, bucharest

Un proyecto realizado junto a Loreal para medir las emociones de personas con problemas de acne severo, y cómo puede influir positivamente la marca en estos consumidores.

Business mark, Rumanía

Una breve entrevista para dar a entender el poder de la comunicación emocional de la empresa hacia el consumidor

ZF live, Rumanía

Presentando como el Neuromarketing puede ayudar a empresas en Rumanía desde diferentes perspectivas

Entrevista para Neurociencia Digital

Hablando con Carlos Moreno sobre las claves de la nueva era en el mundo del marketing despues de un mundo post pandemia.

Martes de marcas

Entrevista en Radio Bogotá en la sección martes de marcas donde hablamos de diferentes perspectivas empresariales de como abordar el comportamiento del consumidor desde las emociones

Entrevista en Unision

Entrevista en Unision Tv en Ecuador, hablando sobre la implementación del primer laboratorio de neuromarketing en Ecuador, por parte de la empresa en la que soy CEO Brain UX
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Negocios en tu mundo

Entrevista junto a Juan Carlos Yepes y Paola Rueda López sobre los retos actuales de las empresas con sus clientes, cómo crear esa tan anhelada vinculación emocional con tu público.

Entrevista con Juan Carlos Yepes

Entrevista nuevamente en Negocios en tu mundo, pero esta vez hablando sobre conceptos fundamentales para entender el cambio de paradigma en el consumidor actual.
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Instituto de Actitudes positivas

Entrevista con Fabian Villena en su canal de youtube para el Instituto de Actitudes Positivas, hablando de como las emociones se han vuelto un tema fundamental para tener en cuenta en los nuevos entornos empresariales

Entrevista en Telerama Ecuador

Entrevista en Telerama, Pablo Ferreirós, sobre participación en I congreso Iberoamericano de Marketing, hablando de Neuromarketing en Cuenca, Ecuador. Organizado por la Universidad de Cuenca.

Macom TV

Entrevista para Macom Tv en la UPV sobre el marketing, educación, formación, masters y futuro.

Aparición en medios impresos y digitales

Recopilación de articulos, notas de prensa y otras apariciones en medios, no dejeis de leer uno de mis articulos más leidos en PuroMarketing.
La generación perdida y el nuevo prosumer
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